The AMA Stay Aparthotel in South Tyrol is not only a paradise for workation and wellness with an impressive Dolomite panorama but also a pioneer in digitalization. Before the aparthotel adopted the digital helpers from Guestnet and DialogShift, it faced some challenges.

"One of the biggest problems that were solved with Guestnet and DialogShift is the improvement of guest communication and engagement," explains Nadia Messner, Head of Marketing at AMA Stay. "These tools have streamlined the process of responding to guest inquiries and requests, offer automated support around the clock, and enhance the overall guest experience. This has significantly reduced the workload at our reception and ensured a timely and precise response to the needs of our guests."

"One of the biggest problems that was solved"

Particularly challenging was meeting the needs of international guests who communicate in many different languages. Even the greatest linguistic talent can't keep up with that. Digital helpers could provide relief: the DialogShift chatbot speaks over 109 languages. The language switch is seamless, and the responses are formulated by the bot itself.

"The onboarding process was smooth and comprehensive," recalls Nadia. "Our dedicated team guided and trained us clearly, so we were well prepared to use the platform effectively. The support was exceptional and responded promptly and helpfully to all questions and issues we had," she praises DialogShift.

The team was positive about the innovations, especially when it quickly became clear that the technology acts as a support and does not replace the human component—man with machine, rather than man or machine.

"Our guests are thrilled with the new flexibility."

The guests have also responded very positively to the new tools. "At AMA Stay, the user experience has fundamentally changed with Guestnet and DialogShift, with comfort and personalization at the forefront of every step," explains Nadia. "With Guestnet, our guests can access services directly from their smartphones, such as booking an activity or spa treatment. The platform is intuitive, with a clear interface that guests find easy to navigate."

The AI-powered chatbot from DialogShift complements this functionality, allowing guests to ask questions around the clock and receive immediate answers about services, local attractions, or in-house events. "DialogShift provides real-time communication solutions, which makes the interaction very natural and engaging."

"DialogShift and Guestnet have significantly enhanced our service offering."

Nadia summarizes: "Our experience with Guestnet and DialogShift has been extremely positive. Both tools have significantly enhanced our service offering and helped us meet the high expectations of our guests. They have optimized our workflows and simultaneously helped us elevate the quality of our communication and guest experience to a new level."

AMA Stay is already planning the next steps toward digitalization. "In the next decade, the integration of digitalization, AI, and automation tools like Guestnet and DialogShift at AMA Stay offers significant opportunities for improved personalization and operational efficiency," says Nadia. "However, we face the challenge of ensuring robust data security and maintaining the essential human touch in our guest interactions."

"Without these tools, we couldn't meet today's demands."

"DialogShift was chosen for its ability to enhance guest communication and engagement. The bot contributes to improving service quality and operational efficiency, making it a valuable addition to AMA Stay's offerings."

At AMA Stay, it is evident how the targeted use of technology benefits both guests and staff. "It's amazing how much workload DialogShift and Guestnet take off our shoulders," summarizes Nadia. "Our team is relieved, and the guests appreciate the enhanced service. A true win for everyone."

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A heartfelt thank you to Nadia Messner from AMA Stay for the exciting insights and to Samira Gruber from Guestnet for the great collaboration.

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